Every business and every company want to secure their place on the first page of the search engine. Every effort put into your content to obtaining optimization is imperative, but, what it about when you ‘overdo’ your strategies; what if you take your optimization effort too far? Well, you may be ranked at the top, but your audience may not see the value of your content, and this, will with no doubt affect your organic search ranking.
Your ultimate goal when creating content was to achieve web visibility, but to achieve better conversion rates; your web visibility needs to have a positive value to the customers. What happens when you realize this is not the case?
You need to start planning on ways to ‘de-optimize’ your overly-optimized content before Google Penguin or Panda comes slapping you on the face. Below, are some few simple but practical recommendation that will work for your “overly SEO’ed.”
Step1: Trace the over-optimized content
Of course, you cannot de-optimize content without finding the over-optimized content. Some of the things you need to consider include;
- High keyword density on footers and content
- Non-branded URLs
- Internal links used with keyword-rich anchor text
- High backlink velocity
You need to ensure that your content is valuable and that it complies with guideline set by Google webmaster. It is advisable that you run a website audit and find out where your site stand and if the site is over-optimized then you definitely have a lot of work to do.
Step 2: Analyze your content
It is not easy to analyze content, but with the right tools, analysis can be a simple process. You need to identify the areas, main keywords, or the content that need to be ‘fixed’. Identify the keyword and content that work on your website and work on those following Google guidelines. If you have relevant content on your website page, Google will make a connection with them, but ,with deceptive keywords, or stuffed ads, your content will drop your ranking in no time.
Step 3: De-optimize your content
Now it is time to de-optimize your content. Well, there are two basic ways to do this; first, you can update or redirect the existing content and make it readable and of value to the client. This means you will have to get rid of outdated information or the information that is unnecessary. Redirecting your site content will ensure that you do not provide bad user experience and will ensure that you keep your site audience engaged.
The second way to de-optimize your content is through re-optimization, and doing this by following guidelines set by Google. Make sure you improve your content until it is better than the already ranked results.
Step 4: Use “fetch as Google” tool
As soon as you have de-optimized your content, you need to use this tool to see how Google crawls and how it will render particular URL from your site. Google will show information that is more accurate from your site, and this will help move up in the SERP, not to mention, your content will be indexed quickly.
Step 5: Focus on the search visibility growth
You need to know whether your search visibility is trending upward and if not there is more work that you must want to do. Track the growth and review your rankings or alternatively, you can use the rank checking tool.
Optimization is critical, but you have to make sure you do not overdo it; otherwise, you will be damaging your site and your marketing strategies right from the start. You can find valuable Marketing tips for small Business at AmeriSales.com It will be detected by Panda or Penguin, or even worse will be triggered by a manual action, and sooner or later Google will sight your site in no time.